December 2014

Monthly Archives

  • Avoiding poor App Store ratings

    There are many illustrations of mobility apps which are for the most part frustrating to use, counter-intuitive, sit uncomfortably within the mobile eco-system they are designed for and so become a poor representation of an organisation’s brand. Take a look in an App Store and you’ll see these apps tend to fall in the 3 star or less rating category.

    Not a great way to start off a consumer’s experience of an organisation’s service offering!