Surgical Pack Design and Quoting Platform
A digital platform for surgical pack design and quoting.
The Challenge for Hartmann
Hartmann sought a digital transformation for their B2B surgical pack design and quoting division. The legacy process was highly manual, involving back-and-forth communication between sales representatives and healthcare providers via PDFs and spreadsheets. This caused bottlenecks, inconsistencies in pricing configurations, and delayed turnaround times for final quotes. They required an intuitive digital catalogue that enabled users to dynamically build custom surgical packs, view real-time pricing and inventory availability, and instantly generate reliable quotes.
The Solution
iMSX engineered a responsive web application tailored specifically to Hartmann's complex sales and pricing logic. The solution features a drag-and-drop pack configuration interface where medical professionals can add, remove, and review specialised instruments interactively. We fully integrated their back-end inventory and dynamic pricing protocols to ensure out-of-stock items were flagged and volume-based discounts were accurately populated. Furthermore, automated PDF quote generation streamlined the final proposal delivery directly to the customer's inbox.
Interactive Pack Configurator
Medical professionals can add, remove, and review specialised instruments dynamically on tablets or mobile devices, checking real-time availability and volume pricing.
"iMSX dramatically improved the way our sales teams and customers engage with our product catalogue. Developing a digital tool that handles thousands of combinations effortlessly is no easy feat, but their team executed it perfectly."
Project Highlights
- Eliminated manual quoting errors and calculation discrepancies
- Decreased time-to-quote from several days to under five minutes
- Increased user engagement and upselling through the visual catalogue
- Streamlined inventory management with direct back-end ERP integration